Definition

Advertising is a comunication whose purpuse is to inform potential costumer about product and services and how to obtain and use them.Many advertisiment are also designed to generate increased consumtin of those product and services throught the creation and the rainforcement of brand image and brand royalty.for these purposes advertisment often contain both factual information and persuasive massages.every major medium is used to deliver this massages,including:television,radio,movies,megazines,newspaper,video game,internet,bilboard,and etc.advertisment is often placed by an advertising agency on behalf of company.

-in short advertisment is information for persuading and motivating people so that it will attract them to the service and the thing that are offerder or informed.

Functions:

-promotion

-comunication

-information

In making an advertisment keep the followings points

-lenguage of advertisment :

-content of advertisment :

Advertisment have two meaning :